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A colorful collection of 8 vintage liquor advertising matchbook covers featuring Bacardi, Don Q, Laird’s, London Tower, Schenley, G&W, and Planat Cognac.These covers offer more than attractive fronts: several open to reveal cocktail recipes, a radio baseball promotion, an astrology design, and an old mail-in advertising offer. A varied group for collectors of vintage spirits advertising, cocktail history, and matchcovers.YOU WILL RECEIVE ALL 8 COVERS:• LAIRD’S — Yellow cover with large black lettering and “It’s Good Taste to Say Laird’s.” Interior advertising identifies Laird & Co., Scobeyville, New Jersey.• LONDON TOWER DISTILLED DRY GIN — Purple illustrated cover marked “American Made,” with guards and architectural artwork. Identifies Kienzler Distilling Corporation, New York. Inside is a “BASEBALL TONIGHT” WMCA radio promotion.• LAIRD’S THREE STAR APPLE BRANDY — Scobeyville, New Jersey. Advertises 90-proof apple brandy and includes cocktail recipes, including a Jack Rose and Apple Old Fashioned.• SCHENLEY — Red, black, and cream design with star emblems. Interior identifies Schenley Products Co., 350 Fifth Avenue, New York.• G&W STAR WHISKIES — Gooderham & Worts Limited, Detroit, Michigan. Blue-and-gold star design with “Judge Your Whiskey by the Stars.” Interior features Pisces astrology advertising and a booklet offer, with a visible ©1935 Universal Match Corp. marking.• PLANAT COGNAC — Blue cover featuring illustrated bottles, stars, and a planet, with “Let the Planets Guide You” and “Never Lose Your Spirits.” Lists Thomas J. Molloy & Co., Inc., 444 Fourth Avenue, New York City.• DON Q PUERTO RICAN RUM — Yellow-and-red cover featuring the Don Q character and advertising white and gold label rum. Identifies Destilería Serrallés, Ponce, Puerto Rico, and Schieffelin & Co., New York. Interior contains a mail-in offer for a bottle opener and resealer.• BACARDI — Bottle illustration with advertising for cocktails and highballs. Inside is a Bacardi cocktail recipe and Schenley Wine & Spirit Import Corp., New York, distributor information.AGE:
Believed to date mainly from the 1930s–1940s. Exact production dates are unverified. The G&W interior bears a 1935 copyright marking; this does not establish the manufacture date of every cover in the lot.CONDITION:
Previously collected vintage condition with varying wear. Covers show folds, creases, rubbing, discoloration, staining, staple holes, and edge wear. Some have small tears, rough edges, or areas of paper loss. Some striker strips remain; others are missing or worn. Please inspect the photographs for each cover’s condition.These are empty matchbook covers with NO MATCHES INCLUDED.The photographs show the fronts and interiors of the same 8 covers. You will receive the exact items pictured, sold together as one lot.An appealing collection of period liquor advertising, with colorful bottle illustrations, vintage slogans, and interesting interior promotions.
