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The product is a lot of 12 vintage 1920's Zira cigarettes silks featuring bathing beauties.
These collectible items were produced at the Zira Cigarettes factory, specifically designated as Factory # 649.
The silks likely served as promotional materials for the cigarettes and would be sought after by collectors interested in tobacciana or vintage advertising memorabilia.
Given the unique and visually striking nature of the bathing beauty design, these silks would make an interesting addition to any collection focused on vintage advertising or tobacco history.