 Vintage 1950s Shredded Ralston Wheat Chex Cereal Print Ad St. Louis MO For Sale
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Vintage 1950s Shredded Ralston Wheat Chex Cereal Print Ad St. Louis MO: $18.05
Discover a charming piece of vintage advertising with this classic print ad for Shredded Ralston Wheat Chex cereal. This delightful ephemera showcases the iconic red and white checkerboard box, highlighting its "Bite Size" innovation and new name, transitioning from Shredded Ralston to Wheat Chex. The ad beautifully illustrates serving suggestions, depicting a bowl of cereal with milk and sliced bananas, appealing to both breakfast and light supper occasions. It also cleverly suggests using the cereal for "wonderful party snacks... buttered and salted!" making it a versatile kitchen staple.This nostalgic advertisement captures a moment in food history, offering a glimpse into mid-century American breakfast culture and marketing. Details on the cereal box itself describe it as "Delicious, Ready-to-Eat WHOLE WHEAT BISCUITS Flavored with Sugar, Malt, Salt," with a net weight of 12 oz. An intriguing offer on the box side promotes a complete set of three American Silver Plate teaspoons in the "Camelot Pattern" for 50 cents and three box tops, adding a collectible element to this historical paper item. A fantastic addition for collectors of vintage food ads, cereal memorabilia, or mid-century ephemera.
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