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Rare & Authentic 1970s Point-of-Sale Display Piece for Serious Collectors
Up for offer is an authentic, original King's Ransom Blended Scotch Whisky promotional shield sign from the 1970s.
Unlike standard retail home decor or modern reproductions, this piece was custom-commissioned by William Whiteley & Co. (Leith, Scotland) strictly as a point-of-sale (POS) promotional display. Distributed directly to select pubs, hotel taverns, and high-end liquor purveyors in limited numbers, surviving examples in strong original condition are exceptionally rare on the primary and secondary markets.
Design & Craftsmanship
• Heraldic Aesthetic: Styled as a traditional Scottish shield/coat of arms, complete with deep faux wood-grain texturing.
• Raised 3D Detailing: Features crisp, high-relief dimensional molding, including a detailed royal coat of arms flanked by mythical dragons with rich, lustrous gold gilt finishing across the central crest, crown, and accents.
• Distinctive Typography: Displays bold dimensional lettering for "King's Ransom" and "Scotch Whisky," with clear "Round The World" arch banner and "Aged 12 Years" lower cartouche.
• Collector Note: The "Round The World" text commemorates William Whiteley’s famous 1920s aging method, where oak casks of King's Ransom were stowed in the holds of ocean vessels to age while circumnavigating the globe.
Condition Details
• Overall State: Excellent vintage condition with deep, rich tones and well-preserved surface detailing.
• Surface Wear: Displays light, honest edge wear consistent with age and display history. Free of cracks, structural chips, or major repairs.
• Reverse: Flat back surface, ready for bracket installation or mounting strips.
Collector Summary & Display Use
• Primary Niche: Vintage Breweriana, Scotch Distillery Advertising, POS Displays, Scottish Heraldic Art
• Display Potential: Ideal anchor piece for a curated home bar, vintage pub collection, or high-end game room / fantasy tavern setup.
Please review all high-resolution photos closely for exact condition details. Item is sold as-is.
