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Offered is a lot of two original 1936 Lucky Strike Sweepstakes promotional booklets, each representing a different advertising format from the American Tobacco Company’s popular Lucky Strike campaign.
This lot includes:
* One Lucky Strike “Your Hit Parade” Sweepstakes booklet featuring the weekly song rankings and contest information.
* One Lucky Strike Sweepstakes promotional booklet featuring the colorful United States map of prize winners and contest details.
* One original addressed mailing envelope with 1936 postmark.
* Original attached contest entry/reply cards remain intact and unused.
These promotional booklets were produced to advertise Lucky Strike cigarettes and the nationally broadcast “Your Hit Parade” radio program. Complete examples with attached reply cards are becoming increasingly difficult to find, and this lot offers two distinct pieces from the same 1936 promotion.
Condition:
Both booklets are in very good vintage condition with expected age-related toning, light edge wear, and handling wear consistent with age. The original reply cards remain attached. Please review all photos carefully, as they are part of the description.
Perfect for collectors of:
* Lucky Strike advertising
* American Tobacco Company memorabilia
* Your Hit Parade radio collectibles
* 1930s advertising
* Vintage paper ephemera
* Tobacco advertising
* Radio and music history
* Depression-era Americana
A wonderful opportunity to own two original and complete pieces of 1936 Lucky Strike advertising history.
