When you click on links to various merchants on this site and make a purchase, this can result in this site earning a commission. Affiliate programs and affiliations include, but are not limited to, the eBay Partner Network.
NBA and Hennessy created a one-of-kind basketball court in Taiwan.
In April, the NBA and Hennessy mounted a unique basketball court in front of the National Chang Kai Shek Memorial Hall located in Zhongzheng District in Taiwan. The NBA and Hennessy teamed up to mount a unique basketball court in Taiwan as part of its effort to promote cultural significance and basketball. The result is a massive treat for the eyes and basketball fans alike.
World’s only jumbo basketball court in the world. It features a mammoth white basketball bearing Hennesy and the logo of the NBA. The court is painted black with white lines featuring the logos of NBA and Hennessy. It looks sophisticated with a nice mix of tradition and culture brought by the historic memorial hall in the background from afar. As posted on his LinkedIn page, marketing director Leo Wan claimed they wanted to promote cultural significance with the event.
Hennessy partnered with the NBA in 2020 to become the league’s Official Spirit. Hennessy replaced Jack Daniels as NBA’s spirit partner. Since then, efforts have been made on NBA courts worldwide to promote cultural experience to fans through activations and innovations that highlight the “Never stop, never settle” ethos.
Hennessy also pulled off similar stunts to celebrate the NBA’s 75th anniversary. The world’s number one cognac made the world’s first-ever floating basketball court in the middle of the Sydney harbor in Australia. It’s looking like Hennessy and the NBA are not stopping from creating unique basketball courts in other parts of the world, and fans should anticipate with vigor where the new installations will be placed.
